Reach & Audience
A distinctive feature of the Internet is its widespread availability. At any given time, any Web site is immediately accessible by people all over the world. Here in Singapore, as it is in New York on the other side of the world, the World Wide Web is bustling with unceasing activity.

Combine this 24 x 7 paradigm with a worldwide Internet population of over one billion users surfing more than 8 billion Web pages, and you’ll get an appreciation of the reach on online advertising.

On the local scene, Internet dynamics are just as vibrant. In 2006, there were an estimated 2.4 million Internet users in Singapore, representing a market penetration of 66.3%. This is 101.8% growth over 1.2 million users in 2000. (Source: Asia Digital Marketing)

Internet Usage Statistics
According to the Infocomm Development Authority’s (IDA) 2006 survey on infocomm usage in Singapore, an average of about 71% of the country’s Internet population surf the Internet at least once a day.

Goods and services purchased online include travel products, apparel, entertainment services, computer software and many others.